What needed to change
Campaign performance and customer signals were spread across analytics, engagement, and cloud platforms, creating both product complexity and delivery friction for the team.
All selected work
ILLUSTRATIVE PRODUCT CONCEPT
CAREER WORK / Marketing technology · Product leadership
Model B Marketing Platform
A connected marketing technology platform bringing analytics, customer engagement, automation, and cloud services into a clearer product and delivery system.
MY ROLESenior software engineer · Team lead
ReactAnalyticsAWSGoogle Cloud
ILLUSTRATIVE PRODUCT CONCEPTTHE STORY
The thinking behind the build.
How I approached it
Treat integrations as a shared product capability, align the engineering team around reusable workflows, and connect customer signals through a consistent automation and analytics layer.
What it made possible
A more connected marketing platform and an engineering practice better equipped to deliver cross-system product work with clarity.
LeadEngineering role
Multi-cloudDelivery environment
360°Customer signals
SYSTEM VIEW
The moving parts.
A simple view of the components and decisions that shaped the product.
Signals
Campaign and customer activity
Integrations
Analytics and engagement platforms
Automation
Shared marketing workflows
Product view
Connected performance context
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