Challenge
Campaign performance and customer signals were spread across analytics, engagement, and cloud platforms, creating both product complexity and delivery friction for the team.
Marketing technology · Product leadership · Case study
Model B Marketing Platform
A connected marketing technology platform bringing analytics, customer engagement, automation, and cloud services into a clearer product and delivery system.
My role
Senior software engineer · Team lead
ReactAnalyticsAWSGoogle Cloud
The assignment
Make the difficult thing feel obvious.
Key decision
Treat integrations as a shared product capability, align the engineering team around reusable workflows, and connect customer signals through a consistent automation and analytics layer.
Outcome
A more connected marketing platform and an engineering practice better equipped to deliver cross-system product work with clarity.
System view
Architecture people can reason about.
A strong system makes its transformations visible. Each layer has one job and a clear contract with the next.
01
Signals
Campaign and customer activity
02
Integrations
Analytics and engagement platforms
03
Automation
Shared marketing workflows
04
Product view
Connected performance context
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