What needed to change
A global leadership organization needed to serve thousands of independent professionals while connecting personalized web experiences, learning content, marketing journeys, and internal sales operations.
All selected work
ILLUSTRATIVE PRODUCT CONCEPT
CAREER WORK / Enterprise platform and growth
John Maxwell Digital Platform
A multi-year platform transformation connecting 20,000+ personalized client sites, learning experiences, marketing attribution, and Salesforce-powered operations.
MY ROLELead applications architect · Director of technology
C# / .NETPHPSalesforceCloud
ILLUSTRATIVE PRODUCT CONCEPTTHE STORY
The thinking behind the build.
How I approached it
Build a replicated website and CMS platform around shared services, connect the customer journey to Salesforce, and progressively move infrastructure from physical servers to cloud-hosted systems.
What it made possible
The platform supported more than 20,000 client sites, while the connected marketing system helped grow the opt-in audience from roughly 90,000 to more than 800,000.
20K+Client sites supported
8.9×Audience growth
8+ yrsPlatform leadership
SYSTEM VIEW
The moving parts.
A simple view of the components and decisions that shaped the product.
Audience
Leadership professionals and prospects
Web + LMS
Personalized sites, content, and learning
Attribution
Email, social, and paid campaign journeys
Salesforce
Connected sales and customer operations
KEEP EXPLORING
Next: Agora Data Dealer PlatformHave a similar problem to solve?
Let's talk