Challenge
A global leadership organization needed to serve thousands of independent professionals while connecting personalized web experiences, learning content, marketing journeys, and internal sales operations.
Enterprise platform and growth · Case study
John Maxwell Digital Platform
A multi-year platform transformation connecting 20,000+ personalized client sites, learning experiences, marketing attribution, and Salesforce-powered operations.
My role
Lead applications architect · Director of technology
C# / .NETPHPSalesforceCloud
The assignment
Make the difficult thing feel obvious.
Key decision
Build a replicated website and CMS platform around shared services, connect the customer journey to Salesforce, and progressively move infrastructure from physical servers to cloud-hosted systems.
Outcome
The platform supported more than 20,000 client sites, while the connected marketing system helped grow the opt-in audience from roughly 90,000 to more than 800,000.
System view
Architecture people can reason about.
A strong system makes its transformations visible. Each layer has one job and a clear contract with the next.
01
Audience
Leadership professionals and prospects
02
Web + LMS
Personalized sites, content, and learning
03
Attribution
Email, social, and paid campaign journeys
04
Salesforce
Connected sales and customer operations
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